RAD designs, LLC

TransForm Corporation is a "21st Century Learning Company". TransForm works with companies and organizations regarding the subject of brand. They have created several seminars that revolve around the subject of personal and company brand, and how brand affects customers, and how you can leverage brand to create a stronger company. With that said, it was important for us to leverage the TransForm brand and represent them accurately in the interface design.

One of the main challenges for this project was to create an interface that could present a lot of text content, but to break it up into smaller digestible portions. We didn't want the user to be overwhelmed with the too much text when visiting the site, even though we knew the content was important.

As a solution we relied heavily upon jQuery to break up the content sections and allow for some interactivity with the user. Our goal was to keep the user engaged with smaller portions of text to read, making the content more scannable, as well as maintaining a clean, organized interface.