As a part of their ongoing rebranding initiative, SFQ needed to create a kit that included all of their Level 1 materials for customers to be able to purchase a kit, and feel like they were purchasing an object which carried value not only for the usefulness of the materials, but something they would want to have as a part of their library.
The Level 1 kit includes a printed manual, a dvd and an audio cd. We were supplied with the specs for the packaging solution and our task was to create the artwork for the kit itself, as well as the CD & DVD face.
We relied heavily on the use of typography and very specific photographic elements to create a clean, elegant design that compliments the rest of the newly designed product lines and the company identity.